In a somewhat ironic (or possibly prophetic) twist of fate, just days after hitting satellite television screens and YouTube channels the world over, this commercial for long-standing iKind client Summerhill Stud featuring stallion Brave Tin Soldier, has revealed itself as a fitting tribute to his illustrious Sire, Storm Cat, who passed away 24 April at Overbrook Farm in the USA. He was age 30.
Billed as one of the most exciting stallion prospects to hit South African shores, Storm Cat’s son Brave Tin Soldier commands the attention of Bloodstock investors and thoroughbred enthusiasts alike; with the pedigree, performance and physique to go all the way.
Brave Tin Soldier’s first crop comes under the hammer at the Emperors Palace National Yearling Sale in Germiston, Gauteng from 26 - 28 April 2013.
The guys over at GMT asked us to design and illustrate a poster recently to promote their bi-monthly event at Durban’s The Origin called GM Tronica. The focus was to create a weird illustration that would catch people’s attention on posters positioned at strategic points throughout the Splashy Fen Music Festival. The colours chosen were bright orange, blue and yellow to give the event a ‘trippy’ feel.
The final design was rolled out in a promotional package containing printed posters, Facebook event banners and vinyl stickers.
If you thought accountants were dull, boring number crunchers, focussed solely on income, expenses, financial statements and tax returns, more often than not you’d be right. But KwaZulu-Natal based Graemor is not your ‘typical’ accounting firm, they’re so much more. With branches in Howick, Pietermaritzburg and Durban, this firm of professional lifestyle accountants offers an innovative, dynamic and diverse range of essential business products and services; from accounting and tax to business coaching. The Graemor slogan ‘Leaders in Business Growth’ is apt in that the Graemor team not only focuses on the day to day accounting needs of a business but also places huge emphasis on the development, long-term growth and sustainability of a business, its staff, management and ownership.
CEO Yvonne Reece is an inspirational businesswoman; extremely motivated, focused and service-driven. Her attitude to life and business filters throughout the entire organization delivering to clients the elements required for the successful functioning of their businesses. As a young woman some 20 years ago, Yvonne Reese purchased the then start-up accounting business, and has spearheaded the organization to new heights since. Last month saw Graemor celebrate their 40th year in operation heralding in an opportunity for the Graemor brand to ‘rethink, rework and revive’… that’s where iKind comes in.
iKind Media was tasked with a complete Graemor rebrand; from logo design to printed stationery, electronic documentation, signage and vehicle branding, to the design and development of a new HTML5 responsive website and the production of a long-form commercial. For the purpose of this post though, we’ll be highlighting the long-form commercial which tells the inspirational story of a humble carpenter and his personal journey; touching on the challenges, hardships and rewards of establishing and running a small business.
Screened at the Graemor 40th birthday celebration held at the Protea Hilton Hotel last month, the commercial was a resounding success, sending home the message that with Graemor on your team, your business and personal goals can be achieved. Watch the video above and visit the new Graemor website for more information.
Zeixs is a German publisher focused on publishing books that explore various spheres of design including typography, illustration, photography, animation and industrial design… to mention just a few. The books are distributed to an international audience and aim to expose creative talent across the globe.
Patrons at the well attended exhibition launch were treated to a feast of gigantic colour prints as well as a thought provoking short film produced in collaboration with iKind Media. Here’s what Xavier had to say about ‘Tradition’:
“Over the last few months, I have been thinking a great deal about weddings and the traditions that surround them. I have photographed weddings from all over the cultural spectrum; ranging from the conventional to the more adventurous. During the process I began to think about the often strange traditions which have become integral to the wedding process and in so doing, gradually invented some traditions of my own. I started to imagine a culture in which it is customary for a couple to braid their hair together on their wedding day - literally binding themselves together. The exhibition is essentially a photographic story set in the late 1960’s; capturing an ordinary weekend in the lives of a couple in their early 50’s. Although they are physically bound together, over the years they have become emotionally detached. The series aims to capture this disconnect, often using the braid itself as the dividing line between the husband and wife.”
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