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Bloodstock South Africa : Unleash Your Legend

TBA Sales Complex, Gosforth Park, Germiston, South Africa
Sunday 6 November 2011

Emperors Palace Ready To Run SaleWe’re now just days away from one of the most anticipated horseracing events on the South African racing calendar, the Emperors Palace Ready To Run Cup this Saturday at Gauteng’s Turffontein racecourse. With total prize money of R2million, the Cup is the third richest race in Africa behind Durban’s Vodacom Durban July and Cape Town’s J&B Met.

Now imagine the odds of getting your horse into either the July or the Met. Massive. In fact, your horse would need to be in the top 1% of all racehorses in Africa, putting the “Big Race Thrill” out of reach for all but the wealthiest owners.

Hence the restricted nature of the Emperors Palace Ready To Run Cup, where only horses purchased on the previous year’s Emperors Palace Ready To Run Sale are eligible to compete. If you consider that there are roughly 160 horses on the sale and a final Cup field of 16, already that’s at least a 1/10 chance of getting a runner in the starting stalls for the best trophies in racing, a R2million purse and the “Big Race Thrill”. Not bad odds.

There’s a saying synonymous with this sale that “There’s a horse for everyone at the Ready To Run” and this is evident when you look at the price to earnings ratios of a few past graduates; including first and second in this year’s Vodacom Durban July, Igugu and Pierre Jourdan :

Top 10 earners from the Emperors Palace Ready To Run Sale :

Horse Sold For (ZAR) Earnings To Date (ZAR)
Imbongi 70,000 8,887,000
Paris Perfect 80,000 5,263,925
Igugu 1,000,000 5,071,875
Pierre Jourdan 60,000 4,100,675
Nhlavini 110,000 2,744,168
Pick Six 320,000 2,588,360
Rebel King 210,000 2,043,510
Hear The Drums 42,000 1,816,080
Art Of War 360,000 1,614,477
Emperor Napoleon 60,000 1,545,610

With the majority of South Africa’s stud farms represented on this year’s sale and a draft featuring the progeny of 20 top international sires as well as South Africa’s best stallions, the 2011 Emperors Palace Ready To Run Sale looks set to once again be a cracker.

iKind Media is proud to have produced the Emperors Palace Ready To Run Sale television commercial for Bloodstock South Africa and we wish Caroline Simpson and her team at the TBA great success for this coming weekend.


Bloodstock South Africa - Emperors Palace Ready To Run Sale Credits
Editor Devin Carter
Composition, Animation and Graphics Matt Nefdt
Music Arrangement Devin Carter
Producer Michael Nefdt
Footage Tellytrack
Photography JC Photographics

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