TELEVISION COMMERCIALS FOR THE EMPERORS PALACE NATIONAL YEARLING SALES
They call it the Sport Of Kings… the world of Thoroughbred Horseracing… the Art of breeding and racing the Perfect Equine Athlete.
Summerhill Stud, South Africa’s leading Thoroughbred Racehorse Breeder, last month commissioned iKind Media to produce 3 television commercials for broadcast on DSTV’s 24 hour Tellytrack rotation in the run-up to South Africa’s premier yearling sale, The Emperors Palace National Yearling Sale, staged at the TBA Sales Complex, Gosforth Park, Gauteng.
The aim was to best portray the Summerhill “Genuine Article” brand by highlighting the performance of three of the stud’s most recent Champion racehorses:
Pierre Jourdan : Winner of the 2010 South African Classic
Fisani : Winner of the 2010 Gauteng Fillies Guineas
The challenge was to combine raw race footage, photography, 3d animation and music in the creation of three captivating and inspiring 30 second commercials.
Your idea. Our imagination.