The Movie Trailer
iKind Studio recently completed production of the second trailer for an exciting new South African Sci-fi feature film, CODED, which has been in R&D since late 2010.
A night shoot of “audio-induced” euphoria took place at The Origin, one of Durban’s most popular nite clubs situated in lower Glenwood, setting the scene for a mass social experiment in neurochemistry.
The film is to be co-directed by award-winning Durban-based film-makers Richard Green and Matt Nefdt. Green, well-known for his work on films such as District 9, Spud and more recently with The Long Walk to Freedom, is also one of the producers along with Gavin Humphrey who wrote the imaginative, other-worldly and techno-trippy script. Nefdt, one of South Africa’s most exciting director talents heads up national multi-media agency, iKind Media.
“CODED has three different types of revolution” explains Executive Producer Anthony Stonefield, “A movie storyline describing free citizens revolting against consumerist enslavement, the pioneering usage of wrap-around (3D) audio within a feature film, and the manner in which the audience will ‘plug into’ the movie - using an internet connection and earphones - and become immersed within its medium. The movie will be brought to audiences where technology first-adopters have already moved: to a private video-on-demand environment on PCs, tablets and smartphones connected to the internet, in addition to traditional four-wall movie theatres.”
“The story is set in the near future where new subliminal advertising technology has heralded the rise of sinister corporations that carry out mass surveillance on consumers; tracking their every move, collecting, collating and analysing their data,” explains an upbeat Gavin Humphrey who makes his debut as a scriptwriter on this film. “A subliminal mind-control organisation, is on the forefront of this commercial revolution, using a secretive pattern recognition technology they have created ‘The Grid’, a network of key social influencers, bloggers, media personalities and event promoters, all tagged with sub-harmonic technology that allows them to be tracked and ultimately controlled. Key to this organisation’s master plan is the shifting craze, an underground party scene, where shifters use audio narcotics to achieve altered states. Dayne is a notorious shifter and designer of digital drugs and a key node on the Grid. Plagued by tone deafness and which he feels prevents him from mastering the art of audio design, Dayne isn’t about to be a pawn in anyone’s game.”
“New generations will spend increasing proportions of their lives in ever more immersive, networked and interactive media environments - both seductive and useful,” says Stonefield. “This course of human evolution is inevitable. The critical unknown is to what extent our children will become masters or slaves of such artificial reality. Whoever controls the Grid controls reality itself. In the real world, this mass social experiment in neurochemistry has already begun. CODED casts a light on the types of moral and emotional swings and balances that increasingly characterize the live of the internet-worked generation. It is a reflective movie for a modern generation whose reality is already shattered and up for grabs.”
Toni Monty, who heads the Durban Film Office, said the movie was an exciting and innovative story that was sure to take the youth of the country and the world by storm. “CODED is a project we have seen grow from strength to strength over the past few years,” said Monty “I am very proud that this project has been born in Durban by Durban, and cannot wait to experience it on the big screen. This new concept of filmmaking goes hand in hand with the Durban Film Office’s objective to establish Durban as a digital innovation hub and will stand testament to the awesome opportunities that new technologies offer to the world of filmmaking. Congratulations to the creative team for their perseverance in bringing this story to life.”
Pre-production for the film is scheduled for the second half of 2013 with principal filming set to take place around August/September 2013.
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