Brave Tin Soldier TVC fitting tribute to Storm Cat

In a somewhat ironic (or possibly prophetic) twist of fate, just days after hitting satellite television screens and YouTube channels the world over, this commercial for long-standing iKind client Summerhill Stud featuring stallion Brave Tin Soldier, has revealed itself as a fitting tribute to his illustrious Sire, Storm Cat, who passed away 24 April at Overbrook Farm in the USA. He was age 30.

Billed as one of the most exciting stallion prospects to hit South African shores, Storm Cat’s son Brave Tin Soldier commands the attention of Bloodstock investors and thoroughbred enthusiasts alike; with the pedigree, performance and physique to go all the way.

Brave Tin Soldier’s first crop comes under the hammer at the Emperors Palace National Yearling Sale in Germiston, Gauteng from 26 - 28 April 2013.

Long may Storm Cat’s legacy continue.

www.summerhill.co.za

Summerhill Stud National Yearling Sale documentary

EMPERORS PALACE NATIONAL YEARLING SALE 2011

South Africa’s premier Thoroughbred Racehorse auction, The Emperors Palace National Yearling Sale, gets underway at the TBA Sales Complex, Gosforth Park, South Africa, from 15 - 17 April 2011.

Summerhill Stud, the nation’s leading breeder for six consecutive years is consigning 31 yearlings to this year’s sale including progeny of Trippi, Stronghold, Muhtafal, Rock Of Gibraltar, Ravishing, Kahal, Giant’s Causeway, Mullins Bay, Elusive Quality, Tiger Ridge, Way West and Street Sense. iKind Media was tasked with the production of Summerhill’s television campaign for broadcast on the Robin Bruss-hosted Inside Racing, DSTV channel 232, in a 6 week buildup to the sale.

The campaign consisted of four commercials featuring Summerhill stallions Stronghold and Mullins Bay, whose first progeny are on offer at the sale, as well as top 2011 racecourse performers, Hollywoodboulevard and Igugu, the latter the only filly in history to have a realistic crack at the South African Triple Tiara, as well as a documentary featuring Summerhill CEO Mick Goss presenting the Summerhill brand.

Click above to watch the Summehill Stud National Yearling Sale Documentary, watch the commercials in our video gallery here and click the thumbnails below to enlarge a few behind the scenes photos shot by Summerhill resident photographer, Leigh Willson.

www.summerhill.co.za

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Summerhill National Yearling Sale Documentary	Credits
Director	Matt Nefdt	Script and Narration	Mick Goss
Producer	Michael Nefdt	Music Composition	Devin Carter
Cinematography	Devin Carter	Race Footage	Tellytrack and Summerhill Stud
Editing	Devin Carter	Behind The Scenes Photography	Leigh Willson
Visual Effects	Matt Nefdt

Summerhill Stud Thoroughbred TV commercials

TELEVISION COMMERCIALS FOR THE EMPERORS PALACE NATIONAL YEARLING SALES

     

They call it the Sport Of Kings… the world of Thoroughbred Horseracing… the Art of breeding and racing the Perfect Equine Athlete.

Summerhill Stud, South Africa’s leading Thoroughbred Racehorse Breeder, last month commissioned iKind Media to produce 3 television commercials for broadcast on DSTV’s 24 hour Tellytrack rotation in the run-up to South Africa’s premier yearling sale, The Emperors Palace National Yearling Sale, staged at the TBA Sales Complex, Gosforth Park, Gauteng.

The aim was to best portray the Summerhill “Genuine Article” brand by highlighting the performance of three of the stud’s most recent Champion racehorses:

Pierre Jourdan : Winner of the 2010 South African Classic
Fisani : Winner of the 2010 Gauteng Fillies Guineas

The challenge was to combine raw race footage, photography, 3d animation and music in the creation of three captivating and inspiring 30 second commercials.

Click here to view all three commercials in our video gallery.

iKind Media Your idea. Our imagination.