Bongang Matheba and Jennifer Pietersen feature in AXE FB App

AXE ‘SHOW THEM THE WAY’
Facebook Application

We gave you a heads up a few weeks ago for the much anticipated launch of ‘the sexiest application on Facbook’, the AXE Deodorant “Show Them The Way” Facebook App produced right here in Durban, South Africa, for client Unilever through Dubai-based advertising agency, Lowe Mena, in a creative collaboration between some of Durban’s ‘finest new media talent’; Gorilla Creative Media, Firstview Media and of course, iKind Media. A special thanks must go to the Durban University of Technology (DUT) Video Technology Department for coming on board with the provision of their television studios for the production.

This playful and flirtatious app entices user interaction with two gorgeous, inviting AXE models, Bonang Matheba and Jennifer Pietersen; encouraging the exploration of fun and sexy fantasy scenarios.

Jennifer Pietersen was featured in FHM’s 100 hottest women in the world for 2011, at no.2 in the world, and Bonang Matheba’s list of achievements include being the first black South African to feature on the cover of FHM. Bonang was also the first South African celebrity to be featured on the cover of an international magazine. She was recently voted the 4^th sexiest woman alive in FHM’s top 100 sexiest women alive.

The AXE ‘Show Them The Way’ Facebook App is live online in either a conservative or risqué edition, dependent on the user’s geographic location, and is available throughout Africa and the Middle East including countries such as Kuwait, Saudi Arabia, Egypt, Morocco, Israel, Turkey, Kazakhstan, Georgia, Azerbaijan, Kenya, Angola, Congo, Nigeria, Ethiopia, Lebanon and South Africa.

Watch the web promo video above, check out a few ‘behind the scenes’ photos below and click the Facebook link to “SHOW THEM THE WAY”.

facebook.com/AxeSouthAfrica

AXE Facebook App	Credits
Production		Post Production
Director	Matt Nefdt	Post Production Management	Matt Nefdt
Director of Photograhy	Devin Carter	Offline Editor	Devin Carter
Creative Director	Nizar Swailem	Online Editor	Matt Nefdt
Creative Director	Jordan Wallace	VFX	Matt Nefdt
Executive Producer	Clint McLean	Sound Design	Andrew Sutherland
Line Producer	Michael Nefdt
Production Accountant	Levonne Nefdt	Cast
Production Co-ordinator	Clint McLean	AXE Girl in Office	Jennifer Pietersen
Location Co-ordinator	Devin Carter	AXE Girl in Bedroom	Bonang Matheba
Account Director	Sally Browne
Project Manager	Michelle McEwan	Web Development
Casting Co-ordinator	Kelly Smith	Interactive Director	Shaun Dutton
Set Design	Clint McLean	Web co-ordinator	Lize Labuschagne
Prop Master	Dumisani Thethyayo
General Foreman	Mike Shozi
Boom Operator	Andrew Sutherland
Key Grip	Marcus Hebbelmann
Production Assistants	Ayanda Chonco, Sibusiso Ndimande, Treasure Nxumalo, Mbusisi Mtshali
Stills Photographer	Barry Tuck
Make-up and Hair	Alana-Jane Halgreen, Angela Wheeler, Jenna Love
Wardrobe	Ariane Ferguson
Catering Co-ordinator	Levonne Nefdt

AXE 'Show Them The Way' Facebook App coming soon!

AXE ‘SHOW THEM THE WAY’
Facebook Application

We’ve been involved in something a little different over the past few months. iKind Media teamed up at the end of 2011 with Gorilla Creative Media (Umhlanga) and Firstview Media (Durban) for the development and production of an AXE Deodorant Interactive Facebook Application for Dubai-based advertising agency, Lowe Mena, and client Unilever.

The flirty and playful app allows the user to interact with two gorgeous AXE models, engaging in various fantasy scenarios.

The AXE models featured in this project are :

Jennifer Pietersen : Featured in FHM’s 100 hottest women in the world for 2011, as no.2!

Bonang Matheba : Her list of achievements include being the first black South African to feature on the cover of FHM. She was also the first local celebrity to be featured on the cover of an international magazine. She was recently voted the 4^th sexiest woman alive in FHM’s top 100 sexiest women alive.

The AXE ‘Show Them The Way’ Facebook App is set to be released throughout Africa and the Middle East including countries such as Kuwait, Saudi Arabia, Egypt, Morocco, Israel, Turkey, Kazakhstan, Georgia, Azerbaijan, Kenya, Angola, Congo, Nigeria, Ethiopia, Lebanon… and of course South Africa.

Watch this space for the release date!