Niche Fam – Pretty Girl

Music Videos, Video


The latest iKind Media-produced music video to be released is for up-and-coming Durban-based hip hop group, Niche Fam, for the song Pretty Girl. The group consists of rappers Insane (Clayton Inseezy Zulu) and MX (Mvelo Mx Gwambe) as well as a vocalist, San Man (Sandile Mfusi). The guys met at Aristocrats Studio while working on independent projects and quickly established Niche Fam based on similar recording experiences. The name Niche Fam was chosen because it means “a suitable role” and it summed up the group members and their music which is a fusion of diverse styles… not strictly hip hop.