If we say Africa, what do you think about? Hunger, poverty, crime or AIDS? For decades now, we have seen the same stereotypical images of Africa in both the media and in fundraising campaigns. It reinforces the image of Africans as an “exotic other”. We believe that these images create apathy, rather than action.
We need to educate ourselves on how stereotypes and simple solutions to complex problems are more damaging, than helping. For several years, The Students’ and Academics’ International Assistance Fund (SAIH), has been working on these topics, with the aim to create a bigger understanding for how a certain kind of communication about poverty and fundraising campaigns can be harmful. This was also our starting point in SAIH, when we made the music video spoof Radi-Aid: Africa for Norway in 2012.