UNICEF – Sport for Development

Commercials, Corporate, Non Profit, Sport, Video


Through physical activity, social interaction, competition, team work and fun, UNICEF has proven that sport and play are a valuable tool in the upliftment and education of disadvantaged and vulnerable children by teaching social skills and offering a sense of purpose with goals. iKind Media assisted in producing a short documentary showcasing the UNICEF Sport For Development project in action at an Inter-Schools Tri-Provincial Tournament held in Durban. The football and netball tournament included school teams from the Free StateMpumalanga and KwaZulu-Natal and encompassed children of various racial and social backgrounds. Partners in the project included the Department of Basic EducationTotal and Love Life.