The much anticipated search for the top band of the 2010 Global Moguls online talent competition is over and the winner has been announced. There was much excitement and plenty to celebrate at the Finals concert on Saturday night at Ratanga Junction in Cape Town, as Durban-based band The La Els walked away with the coveted “Global Moguls” title.

Fans descended upon Ratanga Junction as the top six bands battled it out for digital dominance. With live streaming, the show was viewed by a larger online audience, giving fans around the country the opportunity to vote for their top performance of the evening.

The concert delivered an array of talent with a mind blowing opening performance by guest band The Fractured, followed by Mid Effekt, Kaleido, Glen’s End, Down on the First, The La Els, Dementiphobia and guest band Versus The Wolf.

The La Els not only walked away with the prestigious “Global Moguls” title but also with a unique industry prize: a music video directed by photography and video maestro Sacha Waldman, a 2 week recording session at Red Bull Studios, 20,000 sponsored downloads and a comprehensive management contract courtesy of Global Moguls.

Earlier in the week The La Els were also announced the winners in the following categories :

Top Album Cover – Dusty Richardson (Designer)

Top Band Photo – Xavier Vahed (Photographer)

Top Music Video – Devin Carter (Director)

The night was topped off with a performance by “Cooler as Ekke” Afrikaans rapper Jack Parow.

Creative Design Team

Matt Nefdt, Xavier Vahed, Devin Carter, Dusty Richardson, Gareth Woods

THE LA ELS – Band Members

Gregan Aherin, Jonas Barausse, Jonothan Berg, Joshua Beechey, Paul Figueira,  Raul Diaz