AXE ‘SHOW THEM THE WAY’ Facebook Application

We’ve been involved in something a little different over the past few months. iKind Media teamed up at the end of 2011 with Gorilla Creative Media (Umhlanga) and Firstview Media (Durban) for the development and production of an AXE Deodorant Interactive Facebook Application for Dubai-based advertising agency, Lowe Mena, and client Unilever.

The flirty and playful app allows the user to interact with two gorgeous AXE models, engaging in various fantasy scenarios.

The AXE models featured in this project are :

Jennifer Pietersen : Featured in FHM’s 100 hottest women in the world for 2011, as no.2!

Bonang Matheba : Her list of achievements include being the first black South African to feature on the cover of FHM. She was also the first local celebrity to be featured on the cover of an international magazine. She was recently voted the 4th sexiest woman alive in FHM’s top 100 sexiest women alive.

The AXE ‘Show Them The Way’ Facebook App is set to be released throughout Africa and the Middle East including countries such as Kuwait, Saudi Arabia, Egypt, Morocco, Israel, Turkey, Kazakhstan, Georgia, Azerbaijan, Kenya, Angola, Congo, Nigeria, Ethiopia, Lebanon… and of course South Africa.

Watch this space for the release date!