The place to have been on Friday night was Durban’s Florida Road FTV for the launch of Prinston’s new music video for his latest club anthem, ‘What They Like’.

Prince Zondo, aka Prinston, is a versatile musician/writer/producer straight out of Durban, South Africa, whose music is a smooth blend of hip hop mixed with RnB vocals. Having spent some time in the USA where he gained local and international exposure, Prinston’s music career has continued to build momentum and is now heading for the stratosphere. He has performed alongside Cash Money Records artist, Jay Sean, and his single ‘Closer’ is a hit on South African and UK radio stations. ‘What They Like’ is already creating a stir in the local hip hop industry and has recently been playlisted on some of South Africas top radio stations. The iKind Media-produced music video will soon be hitting TV screens across the nation via SABC, MTV Base, Channel O and VUZU.

Prinston has also recently been nominated for Best Mainstream Act of the year for Malaysia’s 2011 African Entertainment Awards.

His debut album, ‘Bedroom Dreams’, has been released nationwide to all major music retailers through Glayboy Music Group and Electromode. 

Prinston – What They Like – Music Video Credits
Directors Matt Nefdt and Devin Carter Editors Matt Nefdt and Devin Carter
Director of Photography Devin Carter Production Management Glayboy Music Group
Production Assistant 1 Marcus Hebbelmann Behind The Scenes Photography Levonne Nefdt – Blue Hen Media
Production Assistant 2 Michael Nefdt Sponsors Ecko Unlimited, Autostyle Motorsport, Vitamin Water