If you’re one of the 2,5 million daily viewers of “7de laan”, one of South Africa’s favourite soap operas, you’d have been closely following the development over the last 6 weeks of the Bio-Strath television commercial integrated into the show’s storyline.

You may also have been driving through the streets of South Africa’s major cities and seen the Bio-Strath billboards; bright, colourful and full of energy, shouting their message “FULL OF LIFE!”

In a first for South African advertising, Durban-based advertising agency, Public Address, have rolled out a comprehensive media campaign for SA Natural Products’ Bio-Strath; incorporating strong national newspaper and radio advertising, powerful in-store point of sale materials, eye-catching outdoor advertising billboards in 43 prime locations across the country, a unique product integration into the “7de laan” television series and ultimately a 40 second TV commercial broadcast across all of South Africa’s television channels including SABC, ETV, M-Net and DSTV.

So what is Bio-Strath?

Bio-Strath is a 100% Natural Food Supplement that was formulated over 50 years ago in Switzerland by bio-chemist, Dr Walter Strathmeyer. The product provides 61 of the 100 different nutrients our bodies require on a daily basis; in a perfect form. Bio-Strath not only feeds the body’s cells but the unique combination of herbs helps to repair where necessary. In 1961 Fred Pestalozzi founded the company, Bio-Strath AG, in Switzerland and since then, Bio-Strath has been manufactured in the production plant in Herrliberg, overlooking Lake Zurich.

iKind Media is proud to have played our small part in the Bio-Strath campaign with the production of the high-energy 40 second Bio-Strath TV commercial; shot over four days at four locations in and around Durban. While the project scope was “big” and the production / post-production schedules extremely tight; the professionalism of the Public Address team along with the enthusiasm of the 30-strong cast, as well as the high-energy never-say-die attitude of the iKind Media team, bode well for a quality product being shot, edited and delivered within budget and on time.

Click above to watch the Bio-Strath commercial (or watch it in our video gallery here), and click the thumbnails below to enlarge a few behind the scenes photos from the Bowling and School scenes. 

Bio-Strath Commercial Credits
Director Matt Nefdt Set Decorator and Stylist Ariane Ferguson
Director Of Photography Devin Carter Choreographer Taryn Makaab
Creative Director Nick Kinghorn Key Grip Markus Hebbleman
Producer Clint McLean Follow Focus Luke Mason
Line Producer Ashna Berkley Photography Sarah Dawson
Production Manager Alan Grove Make-Up and Hair Aldytha Wheeler
Director of Lighting Michael Nefdt Sound Matt Wilkinson
Client Liaison Wayne Potterton Editor Matt Nefdt and Devin Carter
Jimmy Jib Operator Lance Lutge Visual Effects and Graphics Matt Nefdt
Production Assistants Jane Alexander and Lee Garret Behind The Scenes Photography Sarah Dawson